Thread Talk Recap: Pricing with Confidence

What happens when women stop underpricing their brilliance and start claiming their full worth?

That’s exactly what we explored in this month’s Thread Talk with Rebekah Radice, a powerhouse business strategist and high-ticket sales expert who has helped thousands of entrepreneurs break through financial ceilings and step into true abundance.

This was a deep dive into the mindset, societal conditioning, and personal transformation needed to elevate our pricing and embrace the wealth we deserve... and, yes, we talked numbers, too.

Rethinking “Charge What You’re Worth”

One of the first things pointed out is that the phrase “charge what you’re worth” is often misunderstood. Women don’t struggle with knowing their worth; we struggle with how to apply it in business.

The conversation brought up essential questions:

• How often do we discount our expertise because it comes naturally to us?

• Why do we assume people can only afford low-ticket offers?

• How much time, money, and energy have we invested in our skills - yet hesitate to price accordingly?

  
  

Rebekah encouraged us to shift from “What would I pay for this?” to “What is the transformation worth to my client?”

The Hidden Cost of Underpricing

Many women believe that charging lower prices makes their services more accessible. But as Rebekah explained, low-ticket pricing often holds us back instead of helping us grow.

The real cost of underpricing:

• Overworking to make up for low prices

• Attracting clients who aren’t truly invested in the work

• Struggling to scale because there’s no room to grow

She shared a pivotal moment in her own career, when she hesitated to charge what she knew her services were worth, only for a client to tell her, “I would have paid double.” That moment shifted everything.

Key Lesson:  Pricing is a signal. Low prices create doubt, while high-value offers attract clients ready to commit and take action.

People Want to Pay More... When You Show Them Why

One of the most surprising insights? People actually want to pay more for the right services.

Think about luxury handbags or fine dining... people don’t pay premium prices just for the product; they pay for the experience, the transformation, and the status of working with someone at the top of their game.

Rebekah calls this “painting the heaven and hell” for your clients:

What pain or frustration are they stuck in now? (Their ‘hell’)

What’s possible when they work with you? (Their ‘heaven’)

When you can clearly communicate this, your price becomes a no-brainer investment, not an expense.

Selling with Confidence, Not Convincing

For many women, the fear of “feeling salesy” holds them back from charging higher prices. Rebekah reframed this beautifully: Selling isn’t about convincing; it's about clarity.

Instead of listing features or justifying your price, focus on:

• The results and transformation you deliver

• The real cost of staying stuck

• The value of the expertise you bring

When you own your pricing with confidence, the right clients will lean in.

What’s Next? The Conversation Continues!

This Thread Talk was just the beginning. The energy in the room was electric, and the breakthroughs happening in real time were incredible to witness. Now, we take it deeper.

Next week, we’re bringing this discussion into our Collective Conversation, where we’ll answer your follow-up questions, share personal stories, and implement these pricing strategies.

Collective members are already signed up for the event and will automatically receive reminders and a link. Join the collective and join this conversation, too.

We’d Love to Hear From You!

What was your biggest takeaway from this conversation?

What’s one shift you’re ready to make in your pricing?

Drop a comment below or join us next week as we continue this powerful conversation!